Are you delivering quality mobile application experiences to maximize business results?

Mobile has reached critical mass. Exploding smartphone sales and faster networks are driving the mobile boom and have changed end users’ mobile experience expectations. According to Equation Research, 47 percent of mobile users encountered a problem when accessing an application on their phones. Slow load time was the number one issue, closely followed by applications that crashed, froze or displayed an error.

The message is clear: Mobile users may be willing to trade some functionality for the convenience of mobile connectivity, but they will not sacrifice speed or availability. Explore the benefits of Gomez Mobile Monitoring and Gomez 360° Web Load Testing, part of Compuware APM solutions:

• Identify and resolve performance issues fast. Quickly and easily identify, diagnose and resolve mobile application problems via real-time, dynamic alerting and with actionable, object-level performance metrics, from end-to-end, across all tiers, and rom end-user touch to database.
• Drive revenue.Monitor revenue-generating transactions, and identify the impact of slow load time on business goals such as conversions and traffic.
• Reduce costs. With the Compuware APM solution, Gomez SaaS, avoid complex mobile device-based monitoring installations that incur high colocation, device acquisition, network access and maintenance costs.
• Retain customers.Keep customer satisfaction levels high by monitoring and optimizing performance for key users across their devices, locations and networks.
• Ensure performance under load. Validate that mobile applications function optimally under peak traffic conditions, before it impacts your customers.
• Effectively manage SLAs. Measure the impact of third-party services such as content delivery networks (CDNs) and advertising on overall mobile application performance.

Speed and availability are key requirements of the mobile channel. With mobile applications, your customers expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow — or worse, malfunctioning — mobile application will result in lost revenue, rising operational costs and irreparable brand damage.

Learn in two minutes how Compuware can help you optimize the performance and customer experience of your mobile applications, from device to data center.