Compuware Ensures a Positive Web Site Experience for Build-A-Bear Workshop®

Compuware Vantage Provides Leading Retailer With Comprehensive Visibility Into End-user Experience for Popular Web Application

DETROIT—May 28, 2008—Compuware Corporation (NASDAQ: CPWR) today announced that Build-A-Bear Workshop® is using Compuware Vantage to ensure the successful and effective operation of the company’s websites. Build-A-Bear Workshop is leveraging Compuware Vantage to provide visibility into end-user experience and to proactively identify and resolve potential performance issues on the retailer’s buildabear.com and recently launched buildabearville.com™ sites.

The recently launched buildabearville.com is a free, secure, online experience where children can bring to life bears made at Build-A-Bear Workshop--building friendships with both furry and real-life friends. Kids also can create unique characters, participate in games, earn Bear Bills--buildabearville.com currency--and interact with friends in a safe online community. The buildabearville.com user experience is critically important for Build-A-Bear Workshop to monitor, particularly since the site surpassed the one million online characters milestone just six weeks after going live.

“Bringing the Teddy Bear to life is core to our mission, and we needed the best way to ensure a positive Guest experience,” said Dave East, Director of IT Network Systems at Build-A-Bear Workshop. “Achieving business growth is directly linked to technology excellence, and Compuware Vantage is an integral part of our online success. Vantage is the only solution providing visibility and diagnostics into both web traffic and non-web information.”

Build-A-Bear Workshop chose Compuware Vantage as a technology partner to achieve three key business goals for buildabearville.com, including the ability to: 1) identify IT issues early, enabling a proactive fix for potential issues; 2) compliment Guests’ in-store experience with a high-performing, online experience, and; 3) grow the business via technology. Vantage’s end-user experience solution enables Build-A-Bear Workshop to monitor the experience of all users, at all times. If a problem occurs, Vantage provides the deep diagnostics necessary to quickly isolate, characterize and resolve any issues.

“Like many Compuware Vantage customers, Build-A-Bear Workshop strategically relies on technology to ensure business success. Vantage proactively detects IT service problems that if unnoticed and unaddressed, could have a significant impact on customer satisfaction and ultimately, bottom-line business results,” said Steve Tack, Vice President for Compuware IT Service Management solutions. “We are excited about the opportunity to help Build-A-Bear Workshop confidently deliver a positive end-user experience through comprehensive views of IT service.”

Compuware Corporation

Compuware Corporation maximizes the value IT brings to the business by helping CIOs more effectively manage the business of IT. Compuware solutions accelerate the development, improve the quality and enhance the performance of critical business systems while enabling CIOs to align and govern the entire IT portfolio, increasing efficiency, cost control and employee productivity throughout the IT organization. Founded in 1973, Compuware serves the world's leading IT organizations, including more than 90 percent of the Fortune 100 companies. Learn more about Compuware at http://www.compuware.com/.

Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, Build-A-Dino® stores and friends 2B made® doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at http://www.buildabearville.com/. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web sites at http://www.buildabear.com/ and http://www.friends2bmade.com/.