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Compuware Digital Development Center Completes Website for Reader's Digest
Readersonly.com Helps Retain Buyers of "Select Editions"
FARMINGTON HILLS, Mich. -- May 2, 2000 -- Compuware Corporation (NASDAQ:CPWR) today announced the completion of a new website for Reader's Digest. The site, http://www.readersonly.com/, is designed specifically for readers of Select Editions, formerly known as Reader's Digest Condensed Books. Select Editions customers log onto the site to read interviews with Select Edition authors, view and order Reader's Digest merchandise at special discounts, and enter contests and reader forums. "We needed a site that would help our Select Editions readers maintain and increase their interest in our books," said Willie Lubka, Internet Producer at Reader's Digest. "To do that, we needed a skilled website development team that could take our ideas and deliver them quickly--without sacrificing the availability or performance of the site. The staff at Compuware's Digital Development Center was very easy to work with, and showed a great flexibility in their approach. Their ability to listen to and quickly understand our needs was integral to the successful and timely launch of this site." "Our aim was to ensure that Reader's Digest harnesses the enormous reach digital media can bring to each of their readers," said Joy Kuhl, Account Supervisor at Compuware's Digital Development Center in Kansas City. "More and more consumers are demanding digital offerings, and Reader's Digest is aggressively meeting this challenge. As a leader in e-commerce development for corporations, Compuware is in the unique position of being able to offer clients a wide spectrum of experience and expertise in developing business-to-consumer and business-to-business websites. We can implement every aspect of the digital experience, from front-end interface to back-end technology." "We're very excited to be partnering with Reader's Digest on this project," said Larry Freed, Vice President of Compuware Divisional Practices. "It's another example of Compuware's ability to meet and exceed customer expectations. We've always been good at that, and we're proving it in e-commerce as well."
The Reader's Digest Association, Inc.The Reader's Digest Association, Inc., (NYSE: RDA, RDB) (http://www.readersdigest.com/) is a global publisher and direct marketer of products that inform, enrich, entertain and inspire people of all ages and all cultures around the world. Worldwide revenues were $2.5 billion for the fiscal year ended June 30, 1999. The company's flagship magazine, Reader's Digest, is published in 48 editions and 19 languages and reaches more than 100 million readers each month. Other products include: the well-known Select Editions condensed books; books on do-it-yourself, home improvement, cooking, health, gardening and other topics; children's books; recorded music collections; home videos; and special interest magazines. Headquarters are located at Pleasantville, New York.
Compuware Professional ServicesThe Compuware Professional Services Division deploys information technology to achieve business results for clients on a worldwide basis. Nearly 11,000 Professional Services Division technicians bring together people, processes and tools for IT solutions. With a focus on a client's business needs, Compuware Professional Services provides end-to-end support of the entire life cycle of an e-commerce project, from advisory services to building, testing and managing an implementation.
Compuware CorporationWith trailing 12-month revenues of more than $2 billion, Compuware is a world leader in the practical implementation of enterprise and e-commerce solutions. Compuware productivity solutions help 14,000 of the world's largest corporations more efficiently maintain and enhance their most critical business applications. Providing immediate and measurable return on information technology investments, Compuware products and services improve quality, lower costs and increase the speed at which systems can be developed, implemented and supported. Compuware employs more than 15,000 information technology professionals worldwide. For more information about Compuware, please contact the corporate offices at 800-521-9353. You may also visit Compuware on the World Wide Web at http://www.compuware.com.
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