When it comes to daily online information, gaming and entertainment, application performance not only matters, it is the delivery channel of a core part of the business. Eighty-six percent of the U.S. Internet audience views video content online. These viewers hold online media and entertainment businesses responsible for performance and experience they have with their services, regardless of where a problem or issue may reside.

Ensuring great online customer experiences is more challenging today than ever before. Smartphones, tablets and multiple browsers, coupled with native mobile applications, cloud computing and virtualization, makes it increasingly difficult to manage web performance. According to a 2011 Equation Research study, half of the people going online to read news or information had a negative web-site experience and most will not tolerate multiple poor experiences before moving to a competitive site.

• Two thirds (64 percent) of online readers would only tolerate up to two bad experiences before turning to another web site to search for news or information.

 

When your online media business is unaware of the kind of experience that your customers are having, you are at a risk for:

• Poor customer satisfaction
• Loss of revenue
• Loss of on-going customer loyalty to a competitor
• Lost advertising opportunities
• And most difficult to regain, a negative impact on your brand

How do you ensure a positive customer experience?

Understand Your Customers’ Experience with Your Products and Services

Retain and Grow Your Customer Base, Protect Your Revenue and Brand

Compuware’s Application Performance Management (APM) solution provides true end-to-end visibility and a unified view of application performance beyond the data center and firewall. It provides you with the industry’s only complete end-to-end troubleshooting, from your mobile consumer on a smart phone or tablet, through the Internet, to your business IT and communication systems.

Compuware’s APM solution works with, and incorporates data, from your existing monitoring tools. That is why the top media and entertainment sites in the world, like BBC Worldwide, MTV Networks, and Accuweather rely on Compuware to ensure optimal performance of their customer experience.

No other company offers this total visibility in an application performance management solution.

See Gartner's comprehensive 2011 "Magic Quadrant for Application Performance Monitoring (APM)" report. This report evaluates 29 vendors on their completeness of vision and ability to execute effective application performance monitoring.

Key highlights:

• Gartner positions Compuware in the top corner of the "Leaders" quadrant
• Compuware leads on both completeness of vision and ability to execute

(Source: comScore Video Metrix 10 2011)