According to comScore, a leading measure in the digital world, 182 million users watched online video content in one month for an average of 19.5 hours per viewer. Consumption is increasing online, while cable TV is falling. Almost 50% people in the U.S. now get some form of news on a mobile device.
The world of the media and entertainment industries is newer, and more virtual, than any other online industry. The core strategy of the business is to provide quality offerings and services through web-based services and smart phone and tablet devices of every kind. Customer experience and online performance realities are critical and imperative to growth, on-going revenue, leadership and brand in the market.
Providing this amidst the complexity of many touch points before it reaches the consumer (streaming technology, carriers, CDNs) is challenging for online businesses to monitor and manage. And, traditional performance monitoring tools simply can’t give you the real end-user experience and view. Yet, this specific insight is needed to completely ensure your customers are getting high quality, optimal, uninterrupted products and services.
When your online media business is unaware of the kind of experience that your customers are having, you are at a risk for:
- Poor customer satisfaction
- Loss of revenue
- Loss of on-going customer loyalty to a competitor
- Lost advertising opportunities
- And most difficult to regain, a negative impact on your brand
How do you ensure a positive customer experiences?
Understand Your Customers’ Experience with Your Products and Services
Retain and Grow Your Customer Base, Protect Your Revenue and Brand
Compuware’s Application Performance Management (APM) solution provides true end-to-end visibility and a unified view of application performance beyond the data center and firewall. It provides you with the industry’s only complete end-to-end troubleshooting, from your mobile consumer on a smart phone or tablet, through the Internet, to your business IT and communication systems.
Compuware’s APM solution works with, and incorporates data, from your existing monitoring tools. That is why the top media and entertainment sites in the world, like BBC Worldwide, MTV Networks, and Accuweather rely on Compuware to ensure optimal performance of their customer experience.
No other company offers this total visibility in an application performance management solution.
See Gartner's comprehensive 2011 "Magic Quadrant for Application Performance Monitoring (APM)" report. This report evaluates 29 vendors on their completeness of vision and ability to execute effective application performance monitoring.
Key highlights:
- Gartner positions Compuware in the top corner of the "Leaders" quadrant
- Compuware leads on both completeness of vision and ability to execute
(Source: comScore Video Metrix 10 2011)