When it comes to mission-critical business processes like buying and selling stocks, checking holdings and balances and accessing real-time quotes — performance matters! In fact, 30 percent of financial service users are less likely to purchase additional services following poor experiences.

Ensuring great online customer experiences is more challenging today than ever before. Smartphones, tablets, and multiple browsers, coupled with native mobile applications, cloud computing and virtualization, makes it increasingly difficult to manage web and non-web application performance.

According to a recent study of online financial services users, bad experiences lead to:

• 17 percent shared the experience with a friend, family member or a peer, or wrote about it online
• 13 percent used another financial institution or another provider of the service
• 7 percent actually closed their accounts.

When your organization is unaware of the kind of experience that your customers are having with your institution, you are at a risk for:

• Poor customer satisfaction
• Potential loss of immediate revenue / customer lifetime revenue
• Lost opportunities to cross-sell or up-sell
• And most difficult to regain, a negative impact on your brand

How do you ensure a positive customer experience?

Understand Your Customers’ Experience with Your Institution

Gain and Retain Customers, Protect Your Revenue and Brand

Compuware’s Application Performance Management (APM) solution provides true end-to-end visibility and a unified view of application performance beyond the data center and firewall. It provides you with the industry’s only complete end-to-end troubleshooting, from your mobile brokerage customer on a smart phone, through the Internet, to your internal IT systems.

Compuware’s APM solution works with, and incorporates data, from your existing monitoring tools. That is why the top brokerages in the world, like Scottrade, Charles Scwabb, and Barclays rely on Compuware to ensure optimal performance of their brokerage application delivery chain.

No other company offers this total visibility in an application performance management solution.

See Gartner's comprehensive 2011 "Magic Quadrant for Application Performance Monitoring (APM)" report. This report evaluates 29 vendors on their completeness of vision and ability to execute effective application performance monitoring.

Key highlights:

• Gartner positions Compuware in the top corner of the "Leaders" quadrant
• Compuware leads on both completeness of vision and ability to execute