Compuware 2011 Holiday Report: Analysis of Top Retailers' Web and Mobile Performance

 

DETROIT, Jan. 13, 2012 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today published a report that analyzed online shoppers' estimated satisfaction with top U.S. retailers' web and mobile site performance for the 2011 holiday season (November 21 through December 25). The report analysis is based on Compuware Gomez Performance Satisfaction Index data, which used the Apdex methodology to estimate user satisfaction with retailers' Web and mobile site performance.

Download the report (no registration required).

Compuware's in-depth assessment of the top 50 online retailers revealed that 92 percent of the top retailers saw their users' estimated satisfaction with web and mobile performance decline during the critical online shopping period compared to non-holiday baseline levels. Compuware's analysis also found that while retailers were prepared for the increase of shoppers using smartphones and other devices for the Black Friday through Cyber Monday period, they did not sustain that performance for the remainder of the season.

Read the Compuware 2011 Online Holiday Season report to find out:

  • how satisfied shoppers were overall with Web and mobile site performance;
  • which retailers had the best performing Web and mobile sites;
  • the impact of mobile and tablets on online shopping;
  • key lessons learned and check list for 2012.

"Compuware's analysis revealed that the majority of retailer's sites measured didn't meet the performance satisfaction demands of shoppers during this critical online shopping period, with many retailers' GPSI scores falling well below non-holiday baseline levels," said Jonathan Ranger, Gomez Benchmark Practice Director at Compuware. "As retailers conduct their post-holiday season evaluations, another key take away should be if your website isn't mobile-ready, you're missing a huge — and ever-growing — opportunity."

Download the report (no registration required).

Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. websites. Learn more at: http://www.compuware.com.

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